Raise awareness and launch Adobe Stock, an integrated tool inside Adobe CC where users can quickly search and license high-quality assets without leaving the program.
Creative professionals are under a lot of pressure to get things done more quickly while taking into account the opinion of more and more people.
Create the ultimate product demonstration with the most relatable character and stressful working circumstances many designers find themselves in each and everyday.
Keep up with Hovering Art Directors with Adobe Stock. We created a range of executions in various media for the fully integrated campaign — that featured ‘The Hovering Art Director’ and Adobe Stock product demonstrations.
The campaign was introduced with a film, followed up with webinars and tutorials showing designers what Adobe Stock can do in real time. After the word got out we continued with an online activation where people could win the ultimate designer toy: The Talking Hovering Art Director Action Figure.
POSTER DESIGN, TIME LAPSE, & WEBINAR
ACTION FIGURE PROMO FILM
DIRECT MAIL PACKAGING DESIGN
I came up with the overarching concept for the Hovering Art Director on which we based the entire campaign.
I was part of the team of three that oversaw and wrote the scripts for each of the films. I selected the director and as this production didn’t have a big budget it was quite a hands on experience as I personally oversaw the overall film style, set design of shooting location, and each actors costumes were arranged by myself.
I collaborated with the design studio to create the final artwork using only Adobe Stock photos. The poster was used in the branded content films, time lapse, and webinar.