Behr Paint: Make it Yours
If you haven’t painted your walls in a while, or stained your deck, it’s like the old owner is still hanging around – even if that old owner is you, from years ago, when you had different tastes and priorities. That was the idea that unlocked our first national brand TV campaign for Behr.
In early April, we received a request to help an iniative devoted to giving frontline workers access to free mental health counseling during the COVID-19 crisis. In a matter of days we’d taken them on as a pro bono client at Chiat Day.
We began by giving their project a new name, a logo and a design system. All subsequent messaging was laser-focused on one thing: letting frontline workers and their friends and familes know that this crucial resource existed. I worked on all the art direction and worked with a New York Times photojournalist-turned-EMT Andrew Reniessen, among others.