Brief

Raise awareness for the Coolzonefly boxers of Fruit of the Loom during the festival season and work with the current campaign of keeping you cool.

Insight

It's hard to escape to sun in the big crowds of festivals.

Idea

Tag yourself in the Blimp Eclipse instagram map and the blimp will fly to your location so you can party in its shae.

blimp festival
how it works

My Role

Concept

I came up with the concept, presented and sold it to the client.

Production

I created every single asset for this campaign. From the festival map on Instagram to filming the blimp during the festival.