Raise awareness for the Coolzonefly boxers of Fruit of the Loom during the festival season and work with the current campaign of keeping you cool.
It's hard to escape to sun in the big crowds of festivals.
Tag yourself in the Blimp Eclipse instagram map and the blimp will fly to your location so you can party in its shae.
I came up with the concept, presented and sold it to the client.
I created every single asset for this campaign. From the festival map on Instagram to filming the blimp during the festival.