The Craziest Thing I've Ever Made.
It's hard to escape the sun in big festival crowds. So, to raise awareness for the Coolzonefly boxers of Fruit of the Loom during the festival season we created an activation that keeps people cool while they are rocking out. Festival goers simply tagged themselves in the Blimp Eclipse instagram map and a special blimp would fly to their location so they could party in its shade.
All the budget went to the Blimp and execution during the festival. I filmed all the footage below and experienced a blimp throwing some cool cool shade to thousands of festival goers at Firefly Festival.
← How it works
How it works
The comp that sold the idea →
The comp that sold the idea