It's hard to escape the sun in big festival crowds. So, to raise awareness for the Coolzonefly boxers of Fruit of the Loom during the festival season we created an activation that keeps people cool while they are rocking out. Festival goers simply tagged themselves in the Blimp Eclipse instagram map and a special blimp would fly to their location so they could party in its shade.
I came up with the concept, art directed it and filmed it during the festival.
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