My Role

PR

In early April, we received a request to help an iniative devoted to giving frontline workers access to free mental health counseling during the COVID-19 crisis. In a matter of days we’d taken them on as a pro bono client at Chiat Day.

We began by giving their project a new name, a logo and a design system. All subsequent messaging was laser-focused on one thing: letting frontline workers and their friends and familes know that this crucial resource existed. I worked on all the art direction and worked with a New York Times photojournalist-turned-EMT Andrew Reniessen, among others.

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