Fruit of the Loom wanted to extend the back to school campaign ‘Parents Can’t Be Prepared For Everything’ with social content. And we all know parents love to share the funny things their kids say on social #shitmykidssay.
So we created a social contest that turned this insane quotes into hand stitched pillows. In less than two weeks parents flooded us with quotes and made this the most engaged project of the year for Fruit of the Loom.
I personally designed every pillow.
← Art Direction