Project: Gerrie & Truus
Agency: Achtung! McGarrybowen
Vodafone wanted to launch their new claim ‘Powerful connections’. We did this by bringing Gerrie & Truus back together. Twins who haven’t seen each other in 26 years as one of them lives in Australia and the other in The Netherlands. We created an exclusive remote with a Gerrie-and-Truus button that enables them to call each other whenever it suits them.
We didn’t forget about the rest of the elderly. We created a Granny Online program that helped everyone’s grandparent connect with their loved ones.