Fahters Loved it, Moms Hated it.
PR
In our 2015 brand campaign for Volkswagen, we showed a mom expecting a stroller to brake automatically, just like her VW — because once you’re used to a certain level of quality it’s hard going back. One Facebook comment that sparked a spirited debate on new uses for VW break assist technology, creating an opportunity to strengthen the relationship with Volkswagen’s most dedicated brand ambassadors.
In our 2015 brand campaign for Volkswagen, we showed a mom expecting a stroller to brake automatically, just like her VW — because once you’re used to a certain level of quality it’s hard going back. One Facebook comment that sparked a spirited debate on new uses for VW break assist technology, creating an opportunity to strengthen the relationship with Volkswagen’s most dedicated brand ambassadors.
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